About Ruby Global Events
Ruby Global Events is a senior international event consultancy delivering executive programmes, corporate incentives and high-level VIP experiences across Europe, the Middle East and complex global environments.
The consultancy was founded by Andrea Friedle, an international event specialist with over 15 years’ experience delivering high-profile corporate events, executive programmes and global sporting environments.
Born in Austria and based between the UK and the UAE, Andrea brings international perspective, cross-cultural fluency and senior-level judgement to every engagement.
Clients value Andrea’s balanced perspective — combining agency-level scale experience with direct corporate understanding and international cultural fluency.
With experience supporting high-level gatherings — including World Economic Forum–related programmes in Davos — she has worked across complex, high-security and high-profile environments requiring discretion, structure and calm operational control.
Structured. Discreet. Controlled.
We work with corporate organisations, institutional clients and senior stakeholders who require clarity, composure and senior judgement in complex environments.
Strategic planning aligned to executive objectives
Direct senior involvement from concept through delivery
International coordination across multi-market environments
Calm leadership within high-profile and security-sensitive setting
Experience operating within politically and institutionally complex international forums
Our role is not simply to produce events — but to ensure they are delivered with precision, discretion and commercial awareness.
Proven Expertise:
Selected by corporate, institutional and high-profile clients to deliver complex international events with structure and discretion.
Senior-Led Oversight:
Direct senior involvement from planning through execution, ensuring clarity, accountability and alignment.
International Network:
A trusted global partner network enabling scalable delivery across Europe, the Middle East and international markets.
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Responsible Event Delivery
As part of our international event consultancy, we integrate responsible event practices, supplier governance and considered sourcing to align with corporate ESG objectives and long-term value.
Our approach includes:
Responsible supplier selection and local sourcing where appropriate
Consideration of environmental impact across venue and production choices
Waste-conscious planning and resource efficiency
Alignment with client sustainability and reporting frameworks
Long-term value considerations beyond the event lifecycle
Governance & Standards
Ruby Global Events operates through structured planning, clear budget oversight and defined delivery frameworks to ensure accountability at every stage of engagement.
Our work is guided by:
Transparent financial management
Defined project governance
Senior-level stakeholder communication
Responsible supplier selection
Risk assessment and contingency planning
Ruby Global Events Ltd | Registered Company No: 15233040|18-36 Wellington Street, Suite 103b, London, SE18 6PF